It is well documented that there is a need to improve sales skills and also, as importantly, sales leadership skills in our region and beyond. Gartner recently reported Seventy-two percent of sellers feel overwhelmed by the number of skills required to excel in their roles, and more than 85% want leaders to better identify required skills.

Since 2012, AGS has been helping companies and sales leaders conquer their revenue goals. Whether they needed more qualified leads to build their sales pipeline, or simply wanted to understand the fundamentals of sales to scale and grow their business, they could count on us.

However, we always felt that more needed to be done to close the gap. Achieving revenue goals cannot be solved by a sales course or top-selling book, it requires a comprehensive approach. Too often, sellers and sales leaders fallback to way they have always done things, something is missing. Many organizations do not have the sales foundation to take advantage of newly learned sales skills.

They lack a sales process, documented best practices, training and development for their sales leaders, and the investments necessary to improve productivity and gain insights.

Our experience has taught us that in order to Close the Gap, sales leaders need to combine sales skills training with sales process improvement, while leveraging technology. By doing so, sales leaders will create an environment where sellers will thrive and companies will achieve their revenue targets.