The AGS Team

We help B2B companies build the sales systems required to grow.

AGS is a unified team of sales leaders, recruiters, trainers, and revenue operators with deep experience building and improving B2B revenue organizations.

We work with founders, CEOs, and sales leaders to strengthen the core elements of growth: pipeline creation, sales execution, sales hiring, leadership discipline, and revenue operations.

Our work is practical, direct, and outcome-focused. We help companies install the people, process, cadence, and accountability required to scale revenue with more confidence and consistency.

About Atlantic Growth Solutions

Most companies do not have a sales effort problem. They have a revenue system problem.

Atlantic Growth Solutions helps B2B companies identify the constraint limiting growth and install the structure required to fix it.

We work with founders, CEOs, and sales leaders whose pipeline looks active on paper but does not produce predictable revenue in practice. Deals stall. Forecasts miss. CRM data tells a cleaner story than reality. Leaders respond by pushing harder, adding tools, buying training, or hiring more people. The underlying issue remains unresolved.

That is where AGS comes in.

We diagnose where the revenue system is breaking, isolate the constraint causing the problem, and help install the people, process, operating cadence, and accountability required to make performance hold.

This is not generic sales consulting.
This is not advisory for the sake of advisory.
This is revenue system diagnosis and execution.

What We Believe

Pipeline, conversion, forecasting, hiring, and sales leadership are not separate problems.

They are outputs of the same system.

When that system is weak, symptoms show up everywhere:

  • Pipeline volume rises, but deal quality drops.
  • Opportunities enter the CRM and drift without clear progression.
  • Reps manage deals differently from one another.
  • Managers inspect activity instead of movement.
  • Forecasts rely on optimism instead of evidence.
  • Leadership reacts to noise instead of seeing the real constraint.

Most companies respond by treating the symptom in front of them. They buy more lead generation. They add tools. They run more training. They rebuild dashboards. They push the team harder.

Those are often the wrong fixes.

AGS exists to find the real break in the system and fix that first.

What We Do

Atlantic Growth Solutions strengthens the core operating drivers of revenue performance.

Pipeline Creation

We build qualified opportunity flow that is repeatable, targeted, and aligned to the right accounts.

Sales Execution

We improve qualification, deal progression, and stage discipline so opportunities do not stall invisibly inside the pipeline.

Sales Hiring

We help companies put the right people in the right roles with the right expectations, structure, and accountability.

Leadership Discipline

We create management cadence, inspection rhythm, and operating discipline so leaders can see risk early and manage with confidence.

Revenue Operations

We align CRM, reporting, forecasting, and operating structure to what is actually happening in the business, not what the team hopes is happening.

We do not stop at identifying what is wrong.

We help install what is required to make the system perform with greater consistency, visibility, and control

How We Work

Our work starts with diagnosis.

We assess how the revenue system actually operates, not how it is supposed to operate in theory.

We look at how pipeline is created, how opportunities are qualified, how deals progress, how CRM reflects buyer movement, how forecast risk is inspected, and whether leadership cadence supports predictable execution.

From there, we identify the primary constraint limiting performance.

Then we help address it through practical implementation:

  • Clearer ICP definition and account prioritization
  • Stronger opportunity creation structure
  • Qualification standards and enforcement
  • Deal stage integrity and progression rules
  • CRM architecture that reflects actual buyer behaviour
  • Forecast methodology and inspection cadence
  • Role clarity across sales leadership and execution

We do not recommend from the sidelines.

We help install the operating system required for revenue to hold.

What Makes AGS Different

A lot of firms can help with one part of the problem.

Some focus on lead generation. Some focus on training. Some focus on recruiting. Some focus on CRM. Some focus on leadership coaching.

AGS is different because we look at the entire revenue system.

Weak pipeline may actually be a qualification problem. Forecasting issues may be a CRM and inspection problem. Hiring issues may be role-design problems. Low conversion may have less to do with effort and more to do with deal structure, process discipline, and leadership cadence.

We do not treat symptoms as root causes.

That is the difference.

The Team Behind AGS

Atlantic Growth Solutions is built as a cross-functional revenue team, not a single-discipline consultancy.

Our experience spans sales leadership, business development, Sandler training, recruiting, revenue operations, process design, and execution discipline.

That mix matters.

Revenue problems rarely begin in only one place. They almost never get solved by one function alone.

Fixing them requires a practical view of how commercial systems perform across strategy, execution, talent, leadership, and operations.

Our team is built to help clients do more than diagnose problems. We help them make change happen inside the business.

We combine the operating discipline of a revenue consultancy with the execution capacity required to make improvement stick.

Who We Work With

AGS works with B2B companies that are serious about improving how revenue is created, managed, and forecasted.

We are often a strong fit for organizations experiencing issues such as:

  • Inconsistent pipeline quality
  • Stalled or slipping deals
  • Rep-to-rep inconsistency
  • Unreliable forecasting
  • Poor CRM integrity
  • Weak manager inspection habits
  • Hiring that does not translate into performance
  • Growth that feels harder than it should

Our clients usually have market demand, a capable product or service, and some level of commercial traction. But the revenue engine does not perform consistently enough to support the next stage of scale.

If revenue is not predictable, there is usually a reason.

Our job is to find it.

Our Standard

We believe commercial improvement should be measurable, operational, and durable.

That means:

  • Diagnosing before prescribing
  • Fixing constraints before scaling effort
  • Aligning systems before demanding more output
  • Building cadence before expecting consistency
  • Grounding decisions in reality, not optimism

Clients do not hire AGS for theory.

They hire AGS to make the revenue system stronger.

Start With a Diagnostic

If your pipeline looks full but revenue still feels unstable, the problem is usually deeper than activity.

The best place to start is with a Revenue System Assessment.

In a short diagnostic, we identify where the system is breaking, isolate the likely constraint, and show you what needs attention first.

If there is no clear constraint, we will tell you that too.

Run Your Revenue Diagnostic

Book a Meeting

If revenue isn’t predictable, your system is broken.

Atlantic Growth Solutions Senior Leadership Team

MarkHL C.E.O @ AGS

Mark Haines Lacey

Partner & CEO

Tera Gillen Vice President Operations & Growth

Tera Gillen

Vice President Operations & Growth

Chris Cummins Founder & Partner

Chris Cummins

Founder & Partner

Tosin Ajibola Senior Director Business Intelligence & Technology

Tosin Ajibola

Senior Director Business Intelligence

Eric Fry, CEO Sandler

Eric Fry

Managing Director/ Owner
Sandler Atlantic

If revenue isn’t predictable, your system is broken.

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