The average B2B SaaS sales cycle has reached a state of critical inefficiency. Data indicates a median payback period of […]
Shortening the SaaS Sales Cycle: A Revenue Architecture Approach Read More »
In most B2B organizations, win rate is treated as a vanity metric or, worse, a measure of sales heroics. This
What a Good B2B Win Rate Actually Looks Like Read More »
You don’t have a closing problem. Conversion is the system that turns qualified opportunities into revenue. When deals stall or
Why deals don’t convert Read More »
The reliance on “heroics” is the primary structural defect in the modern B2B sales organization. Most companies operate on a
Modern B2B Sales Training: Implementing a Systematic Sales Methodology Read More »
Most sales organizations are obsessed with the “close.” They pour resources into scripts, pressure tactics, and follow-up theatre designed to
Beyond the Close: Why Modern Sales Success Starts with Revenue Architecture Read More »
Most companies invest in sales training. Very few see lasting results. Reps attend sessions. They learn new techniques. Energy is
Why Sales Training Fails (And Why It Doesn’t Improve Performance) Read More »
The pipeline is a lie. When a deal stalls at the signature line, the sales organization treats it as an
The Late-Stage Autopsy: Why Good Deals Die Early Read More »
Revenue is not an abstract outcome of effort; it is the output of a machine. Like any mechanical system, a
Velocity Erosion: The Friction Stretching Your Sales Cycle Read More »
Most companies invest in sales training. Very few see lasting results. Reps attend sessions. They learn new techniques. Energy is
Why Sales Training Fails (And Why It Doesn’t Improve Performance) Read More »
