Small & mid-sized airlines fly lean. Their leadership teams juggle safety, schedules, and razor-thin margins, leaving little time to chase the latest cloud-based tools. That reality made outbound feel like a brick wall for Intelisys Aviation, a Fredericton-born SaaS company selling mission-critical airline management software worldwide.
When Intelisys called AGS in early 2024, their pipeline was stalling for four reasons:
- Low name recognition inside niche segments such as regional, charter, and cargo airlines.
- Long, competitive RFP cycles where “who are you?” killed momentum.
- Mixed results from fragmented cold-outreach attempts.
- No data on why prospects said “no.”
Building a Fly-by-Wire Outbound Engine
Enter RevHelix, our agentic AI-enabled outbound framework. In the first six weeks we:
- Sharpened Intelisys’s Ideal Customer Profile with win/loss analysis and competitor mapping.
- Wrote segment-specific sequences for Email, LinkedIn, and Phone.
- Stood up weekly syncs, one tactical, one strategic, to keep intel flowing both ways.
We followed PRIMP—Prioritize, Research, Insight, Multi-channel, Personalize, to the letter, leaning on CH-Aviation data, HubSpot reporting, and good old-fashioned research.
Results at a Glance
|
10-Month Snapshot |
Outcome |
|
Executive meetings booked |
16 |
|
SQLs generated |
6 |
|
Closed deal landed |
Month 8 (Dec ’24) |
Beyond numbers, Intelisys now has hard evidence that outbound works in their space, and a repeatable playbook to scale it.
“RevHelix gave our outbound strategy the structure and consistency it needed.”
– Nikki Falavena, Director of Business Development, Intelisys Aviation
What This Means for Other Niche SaaS Teams
- You don’t need a mass-market to run outbound; you need tight ICPs and disciplined personalization.
- Real-time feedback loops beat annual strategy decks—especially when selling across time zones.
- AI helps with prioritization, but humans still close the distance with context and cadence.
Ready to see if RevHelix can fill your flight plan with decision-maker meetings? Book a 20-minute call and let’s talk shop.