Economic-development agencies live or die by conversations, the right regional pitch in the right executive’s ear at the right time. Opportunities New Brunswick (ONB) had the strategy, the incentives, and the talent pipeline, but not enough calendar invites to truly make their lead generation efforts scale.
Roadblocks
- Outreach relied on trade shows and inbound interest, good, but unpredictable.
- Messaging needed to resonate across cybersecurity, fintech, advanced manufacturing, and more.
- Internal teams had no spare capacity for multichannel prospecting at scale.
The RevHelix Approach to Scaling Lead Generation
- ICP Calibration: We fine-tuned targets by sector, size, and expansion signals.
- Value-Prop Crafting: Each campaign highlighted New Brunswick’s cost advantage, bilingual talent, and North-East access.
- Multichannel Execution: 23,824 touches via Email, LinkedIn, and Phone over eight months.
- Weekly Insight Loops: Market intel fed straight into ONB’s sector strategy.
Results That Ripple Through the Province
|
Metric (Sept ’24–Apr ’25) |
Value |
|
Qualified C-level leads |
104 |
|
Cumulative deal value in play |
US $14.5 M |
|
Net-new FTEs projected |
255 |
|
Five-year tax-revenue ROI |
897 % |
“AGS delivered conversations that mattered.”
– Steve Milbury, VP Business Development, ONB
Lessons for Economic-Development Teams in Your Own Lead Generation Efforts
- Volume + Relevance = Impact. High outreach numbers only matter if each message speaks to sector-specific pain points.
- Public-sector tone matters. Outreach must align with brand reputation and stakeholder diplomacy.
- Data closes the funding loop. Clear ROI metrics turn outreach spend into budget wins.
If your region needs more high-value investor conversations, and proof those talks translate into jobs, schedule a strategy call to explore RevHelix for FDI.