Sandler Atlantic and Atlantic Growth Solutions Announce Strategic Merger to Support SME Growth Across Atlantic Canada
Sandler Atlantic and Atlantic Growth Solutions (AGS) have announced a strategic merger, combining Sandler’s globally recognized sales and leadership methodologies with AGS’s consulting, recruitment, and revenue execution capabilities. The combined organization is designed to help Atlantic Canadian small and mid-sized businesses overcome common growth challenges by aligning strategy, people, and execution—without relying on fragmented advisors or one-off initiatives. “Many SMEs don’t need more ideas—they need help executing the right ones,” said Mark Haines-Lacey, Partner & CEO of Atlantic Growth Solutions. “This merger allows us to support CEOs end-to-end, from sales performance and leadership development to hiring and go-to-market execution.” The merged firm will operate under the Atlantic Growth Solutions brand, with Sandler methodologies fully embedded across its offerings.
Consulting Service
Sales and Marketing
A strong product or service isn’t enough on its own to consistently drive revenue. If your lead flow has slowed, sales results feel inconsistent, or marketing efforts aren’t delivering ROI, it’s time to bring sales and marketing together as one unified growth engine.
AGS partners with organizations to create practical, results-driven strategies that attract qualified buyers, improve conversion rates, and deepen customer relationships. From executive-level strategy and hands-on sales enablement to building a digital presence that performs, we help eliminate growth bottlenecks and implement the systems needed to scale with confidence.
Consulting Service
If potential buyers can’t find you online, or discover your competitors instead, you’re losing business before the conversation even starts. Poor SEO, outdated websites, and an inconsistent digital presence quietly limit growth.
- Measure performance and refine strategies quarterly for continuous improvement
- Optimize your website and content for both search engines and real buyers
- Assess your digital footprint and uncover visibility gaps
Our approach is practical, data-driven, and focused on attracting the right customers—not just more traffic.
Sales Training
Many organizations operate with informal sales approaches—relying on a few top performers, disconnected processes, or leadership stretched too thin. The result is missed opportunities, uneven follow-up, and lost deals to more agile competitors.
AGS helps you build a sales process that is:
- Clearly documented so every lead receives consistent attention
- Trackable, allowing you to identify where opportunities slow down
- Supported by the right tools and defined ownership at every stage
- Aligned with your buyer’s journey to accelerate decision-making
Replacing Guesswork with a Scalable Sales System
Too many organizations rely on tribal knowledge—top sellers carrying the load, fragmented workflows, or founders juggling sales alongside everything else. This often leads to dropped leads, inconsistent follow-ups, and lost business to competitors who move faster.
AGS helps you implement a sales process that is:
- Standardized so every opportunity is handled consistently
- Measurable, giving visibility into stalled deals
- Designed around your buyer’s journey to keep prospects moving
- Powered by the right tools and clear accountability
The goal: a sales system that closes more deals while reducing complexity.
Word from our ceo
“We are excited to build on our 13 years of providing sales training throughout Atlantic Canada. It is well documented that there is a need to improve sales skills and also, as
importantly, sales leadership skills in our region and beyond.
Our academy offering addresses both these gaps with a practical approach that will allow cohort members to implement improvements in their businesses almost immediately”
Mark Haines-Lacey
Our Story
It is well documented that there is a need to improve sales skills and also, as importantly, sales leadership skills in our region and beyond. Gartner recently reported Seventy-two percent of sellers feel overwhelmed by the number of skills required to excel in their roles, and more than 85% want leaders to better identify required skills.
Since 2012, AGS has been helping companies and sales leaders conquer their revenue goals. Whether they needed more qualified leads to build their sales pipeline, or simply wanted to understand the fundamentals of sales to scale and grow their business, they could count on us.
However, we always felt that more needed to be done to close the gap. Achieving revenue goals cannot be solved by a sales course or top-selling book, it requires a comprehensive approach. Too often, sellers and sales leaders fallback to way they have always done things, something is missing. Many organizations do not have the sales foundation to take advantage of newly learned sales skills.
They lack a sales process, documented best practices, training and development for their sales leaders, and the investments necessary to improve productivity and gain insights.
Our experience has taught us that in order to Close the Gap, sales leaders need to combine sales skills training with sales process improvement, while leveraging technology. By doing so, sales leaders will create an environment where sellers will thrive and companies will achieve their revenue targets.
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