Outbound Appointment Setting
Outbound Appointment Setting targets the Ideal Customer Profile, and delivers a top-of-funnel sales meeting to the your calendar.
Top Rated
Lead Generation Company
Their team stayed on budget and within our timeline.
[AGS] did an excellent job on our project — they ultimately met our expectations.
We’ve set high expectations for this partnership, and Atlantic Growth Solutions has undoubtedly met each of those.
They didn’t just offer a one-size-fits-all solution. Rather, they came up with a system that fit both companies.
Highly recommend them to anyone requiring help with further defining their sales process and expanding their sales team on a contract basis.
AGS has been instrumental in our sales growth. They have always been a pleasure to work with and I would recommend any company looking to expand their sales reach out and see what AGS can do for them.
Great training courses for solution sales. Our organization sent several members of our team who benefited significantly.
AGS helped us create a plan to grow our business along with putting management in the correct positions. I can not say enough great things about them.
We depend on [AGS] when we get stuck on sales.
Great team, great results!
All the critical milestones were achieved on time with success. We had ou Sales Processes Defined, Trained our Sales team on the new processes, and Established a Living Sales Playbook with AGS.
Appointment Setting Benefits
Focus engagement on top Target Accounts
Prospect is familiar with your value proposition
Meeting attendance rates increase with human intervention
Your sales people focus on on revenue generating activities
Less time “hunting” - more time closing for your sales people.
Compared to Digital Lead Generation strategies, Outbound Appointment Setting is able to target the ideal customer profile more intently.
Digital Lead
Often referred to as a “hand-raiser”, these leads are generated from Social Media Ads, Search Engine Ads, Content Syndication, form fill-outs and webinars, for example.
Appointment
These leads are generated through human prospecting efforts. A Revenue Engineer uses Email, Social Media and Phone Calling to engage a target prospect and confirm interest in the prospect attending a booked sales appointment.
Qualified Lead
Similar to an Appointment, these leads enter the sales funnel at a deeper level due to the focused effort of the Revenue Engineer to Qualify the business need with the prospect. Through a series of thoughtful questions, a Revenue Engineer will uncover Budget, Authority, Need and Timeline . Sales professionals have less discovery work to do, and focus more on discussion potential solutions, accelerating the sales process.
Advantages of Each Type of AGS Lead
Digital Lead
Lowest overall Cost per lead
Higher Number of Leads for sales people to pursue
Appointment
Medium Cost per lead
Revenue Engineer has had a 2-way conversation with the prospect
Prospect understands the Clients Value Proposition
A booked meeting is confirmed on the Prospect’s and Sales Person’s Calendar
Qualified Lead
Highest lead conversion rates
Revenue Engineer has qualified BANT (Budget, Authority, Need, Timeline)
Specifically focused on prospecting a clients top target accounts (most value prospects)
Quicker Sales Cycles
Outbound Appointment Setting Team
Fractional Outbound Writer
Manages email and LinkedIn written communication
Develops Target Prospect Lists
Engages with prospects who respond to messaging
Books Meetings with prospects
Fractional Outbound Caller
Performs Outbound Cold Calling
Completes ~50 Dials per day
Prioritizes Prospects who engage with written communication
Books meetings with prospects
Campaign Manager
Part of AGS Senior Leadership
Oversees Onboarding, Training of AGS Team, Bi-weekly client update meetings, and overall campaign success
Outbound Appointment Setting Process
It takes 11-14 touches before a prospect will engage with a salesperson. We use a strategic mix of written communication, paired with timely phone calling to drive success.
Qualified Lead Generation Process
P
Prioritize
Target Account Outreach
Lead Score
“Cover Fire” Marekting Warm Up
R
Research
know the prospect & account intimately
3 C’s Research
I
insight
know the industry & Prospect's top challenges
Insight from Client
Institutional Knowledge
Constant Learning
M
multi-channel
engage Prospect in their preferred channel
12+ Touch Cadence
3 Engagement Channels
Phone, Email, LinkedIn
P
personalize
outreach is 1-1 to ensure personalization & Relevancy
Human-based
3 C’s
Insight Backed
About Atlantic Growth Solutions
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Office in Fredericton, NB
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20+ Full Time Staff (Fredericton, Saint John, Halifax)
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Serving Enterprise, Small and Medium Businesses in North America
DIGITAL DEMAND
Digital Lead Generation
Modern Digital Marketing Strategies to generate Hand Raisers
Email Marketing
Social Media Advertising
Pay-per-click Advertising
Webinars
Gifting
INBOUND
MQL Lead Qualifying
Qualifying our client’s Inbound Prospect Leads to generate Marketing Qualified Leads
Research
Timely Lead Engagement
BANT Qualifying
White-Glove Lead Hand-off
OUTBOUND
Appointment Setting
Account Based Sales program to engage executive decision makers and generate Sales Qualified Leads
Target Accounts
Executive Decision Makers
Call | Email | LinkedIn
Booked Discovery Calls
OUTBOUND
Qualified Lead Generation
Account Based Sales program to engage executive decision makers and generate Sales Qualified Leads
Target Accounts
Executive Decision Makers
Call | Email | LinkedIn
BANT Qualifying
White-Glove Discovery Calls
What can AGS do for you?
About Atlantic Growth Solutions
Assuming companies have a great product or service, AGS can help close gaps that may exist in:
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Lack of Market Insight (GTM-iQ)
OUR SOLUTIONS
Digital Demand Generation
Appointment Setting
Qualified Lead Generation
Sales Certification
Becoming a Seller
Lunch and Learn
Talent Acquisition
Executive Search
HR Recruiting
Market Analysis and Insight